In this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase. Kristen offers valuable insights into how to connect with fans, acquire audiences, and develop long-lasting relationships throughout the customer journey and funnel. Whether you're in the sports industry or any other fan-centric industry, this episode is a must-listen for marketers looking to grow and engage with their audiences. Kristen Banks is a data-driven marketing leader with more than fifteen years of experience. Her current position at UFC involves overseeing the digital licensing business, which encompasses the creation, promotion, and forecasting of video games, mobile games, digital objects, and NFTs. Before joining UFC, Kristen held senior positions at Universal Orlando Resort, NBCUniversal Media, and Landers & Partners.